pharma/healthcare | nancyvecillabrown

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"What helps people, helps business.” - Leo Burnett

TAGEMENT-DTC

This DTC effort helped Tagamet connect with customers while transitioning into the world of over the counter products. (continue on next slide)

RESULTS: Exceeded projections, and without ogita.

GROUPHEALTH'S CLEAR CARE

Seattle's local medicare plan promises to take care of its own...

GROUPHEALTH'S CLEAR CARE

...from top to bottom

MJHS HOSPICE

MJHS LTR

LEVERAGING LOCAL

From fresh air to fresh salmon and blueberries, Seattle is proud of its healthy lifestyle and foods, why not its local medicare plan. (continue on next slide)

GroupHealth's Clear Care is a local medicare option with plenty of local advantages.

UNBRANDED LEAD GENERATOR/VYVANSE

Display w/brochures in physician offices helped generate leads for a new treatment launch for ADHD. (CONTINUE TO NEXT SLIDE)

HELPFUL TOOLS

Offering even more tips and tools provided added value that created a positive connection between parent and soon to be launched new treatment.

MSK SMOKING CESSATION PROGRAM

Powerful client learning inspired this concept.

MSK SMOKING CESSATION PROGRAM

Memorial Sloan Kettering Cancer Center has a huge department dedicated to helping people quit smoking. This concept leverages their own insight.

SW CANCER RESEARCH FOUNDATION

The first site I wrote included a cast of Nobel prize-winners from around the globe. I thought wow, these geniuses are "collaborating for a cure". The thought appealed to them & they still proudly refer to themselves that way.

SW CANCER RESEARCH FOUNDATION

CITRINEX BROCHURE

Package brochure to launch new skin care supplement

PFIZER-CELEBRX PRINT & FULFILLMENT

When it comes to pain relief without stomach problems, Nsaids are not alike. Responders learn why Celebrx is better than overdoing OTCs.