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"You have got to hit them where they live, in the

heart or in the head." - John Caples

Starwood Hotels Preferred Guest card gets an upgrade (continue on next slide)

Letter to the lucky cardmembers

A self-mailer filled with endless possibilites

Freedom to choose

Women... what do we want? The kind of appreciation that helps us buy things

A deal that's better than therapy

Two words that mean business

So much for so little

A NEW CITI CARD

A credit card can be a coping strategy